Developing Business Strategies for your Media Company
Location: ATRiuM, Cardiff
Date: 06/11/2010 at 09:00 - 18:30
Time: 09.00
Cost: Free
This course encourages freelancers and those involved in SMEs to think critically about the current performance of their business and plan for its future. It introduces some of the key tools used to review the progress of a business while helping you recognise the strengths of your own business and highlight areas that may need further nurturing. You will also develop an understanding of how to manage growth. The course will culminate in the preparation of a Business Strategy Report, a 12-month action plan which can be used strategically to access funding and investment.
Dr Caitriona Noonan
Caitriona Noonan offers experience in business development, marketing and international trade. She worked as a market adviser in the area of digital and broadcast media for Enterprise Ireland, the trade development agency of the Irish government. In this role she assisted Irish companies as they entered the UK audio-visual market. She also worked with new start-ups and established companies to help them develop their business and marketing strategies. Caitriona holds a PhD from the University of Glasgow where she studied in the Centre for Cultural Policy Research. Currently, Caitriona is lecturer in Media, Culture and Communication at the University of Glamorgan. She has completed a number of research projects on the UK television industry and her research interests include: media business and economics, media and cultural policy, broadcasting history, media management and professional identity, and place & creativity.
